River Oaks Neighborhood Association

"@First" -- Hwy 237 at North First Street

Status: Open for business, not completely built out
Permit: CP07-038 and C07-026 and CP07-070
Events: ?
Developer: Hunter/Storm
Acres: 36.3
Units: 73,000 square foot shopping center and a 170 room hotel on 9.8 acres and 880,000 sqft for Brocade's new headquarters (so far)
Details:

Advertisement for further retail, including a nice map of the site and a breakdown of the NSJ demographics here.
October 2010: Target has opened!
July 2010: Brocade has moved into their new headquarters.
Jan 2010: Mercury News confirms that Brocade's HQ, a "boutique" hotel (Hotel Sierra, 160 rooms), and a 138,00 sqft Target store will be anchoring the @First site. The site will also include 70,000 sqft of additional retail. The developer is hoping to attract a drugstore or small grocery. News store here.
Dec 2008: The @First project is proposing to include buildings for Brocade's new headquarters, but needs redevelopment agency funds to do so. The details from their council presentation:
- Map of the HQ buildings
- Perspective View
- Phase 1: 562,000 square feet of office space, with an agency investment of $2.5 million.
- Phase 2: 320,000 square feet of office space, with an agency investment of $1.5 million.
- Cost-benefit analysis:
  - Direct job impact: 1800 jobs
  - Indirect job impact: 5750 jobs
  - Direct economic output: $936 million per year
  - Indirect economic output: $1.532 billion per year
  - Direct construction jobs: 1280 jobs
  - Indirect construction jobs: 2040 jobs
  - Net increase to general fund: $1.2 million (over term of agreement)
  - Net increase to agency fund: $8.5 million (over term of agreement)
  - City and agency benefits will continue beyond the term of the agreement for as long as Brocade remains in San Jose.
Feb 2008: Layout of the site
Feb 2008: Rendered Buildings
proposed 1 big-box store (rumored to be Target), one smaller niche grocer (rumored to be Trader Joe's), and sit-down restaurants
The various permits associated with this project list:
- CP07-070: Conditional Use Permit to construct three buildings, for a total of 164,665 square feet, for commercial retail and garden center uses on a 14.10 gross acre site.
- CP07-038: Conditional Use Permit for the construction of a 73,000 square foot shopping center and a 170 room hotel on a 9.8 gross acre site.
- C07-026: Conforming Conventional Zoning from the IP Industrial Park Zoning District to the CG Commercial General Zoning District to allow commercial uses on a 9.8 gross acres site.
GP06-04-03 rezoning permit
Notice of proposed development


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The River Oaks Neighboorhood Association is dedicated to preserving and improving the quality of life along River Oaks Parkway in North San Jose, California. Looking to contact us? Email info@ro-na.org.	Project: @First "@First" -- Hwy 237 at North First Street Status: Open for business, not completely built out Permit: CP07-038 and C07-026 and CP07-070 Events: ? Developer: Hunter/Storm Acres: 36.3 Units: 73,000 square foot shopping center and a 170 room hotel on 9.8 acres and 880,000 sqft for Brocade's new headquarters (so far) Details: Advertisement for further retail, including a nice map of the site and a breakdown of the NSJ demographics here. October 2010: Target has opened! July 2010: Brocade has moved into their new headquarters. Jan 2010: Mercury News confirms that Brocade's HQ, a "boutique" hotel (Hotel Sierra, 160 rooms), and a 138,00 sqft Target store will be anchoring the @First site. The site will also include 70,000 sqft of additional retail. The developer is hoping to attract a drugstore or small grocery. News store here. Dec 2008: The @First project is proposing to include buildings for Brocade's new headquarters, but needs redevelopment agency funds to do so. The details from their council presentation: Map of the HQ buildings Perspective View Phase 1: 562,000 square feet of office space, with an agency investment of $2.5 million. Phase 2: 320,000 square feet of office space, with an agency investment of $1.5 million. Cost-benefit analysis: Direct job impact: 1800 jobs Indirect job impact: 5750 jobs Direct economic output: $936 million per year Indirect economic output: $1.532 billion per year Direct construction jobs: 1280 jobs Indirect construction jobs: 2040 jobs Net increase to general fund: $1.2 million (over term of agreement) Net increase to agency fund: $8.5 million (over term of agreement) City and agency benefits will continue beyond the term of the agreement for as long as Brocade remains in San Jose. Feb 2008: Layout of the site Feb 2008: Rendered Buildings proposed 1 big-box store (rumored to be Target), one smaller niche grocer (rumored to be Trader Joe's), and sit-down restaurants The various permits associated with this project list: CP07-070: Conditional Use Permit to construct three buildings, for a total of 164,665 square feet, for commercial retail and garden center uses on a 14.10 gross acre site. CP07-038: Conditional Use Permit for the construction of a 73,000 square foot shopping center and a 170 room hotel on a 9.8 gross acre site. C07-026: Conforming Conventional Zoning from the IP Industrial Park Zoning District to the CG Commercial General Zoning District to allow commercial uses on a 9.8 gross acres site. GP06-04-03 rezoning permit Notice of proposed development To add information to this page, contact info@ro-na.org.